Design and branding
College for Creative Studies
student
resource guide
Available in both PDF and Print format, I partnered with CCS Student Affairs to create their first Student Resource Guide - a 32-page, full-color informational resource for incoming and returning students on life at CCS for the 2023-2024 Academic Year.
This project spanned 3 Months, and tasked me with information consolidation, updating, and verification; creating updated maps of campus and facilities; illustrating graphics for page spreads, and formatting ready-to-print and digital-friendly versions of the resource guide. Being a 1-man project, I was able to develop a close relationship with the client to fully understand their vision as well as workshop and adjust to the nuanced needs of their student body. This required me to lean on various aspects of my skillset from art direction to design and illustration skills.
WatsonCon Full Color Logo
WatsonCon '22 Merchandise
WatsonCon Text Logo Variations
WatsonCon Text Logo
WatsonCon is the annual comics, art, and anime convention at the College for Creative Studies in Detroit, MI. Having spearheaded the development of the program and run the event as a student ambassador, I also led the development of the event's brand identity and accompanying print and digital resources for 2 years, between 2022 to 2024. This involved logos, social media content, seasonal merchandise, informational graphic design, and print and
digital marketing materials.
Gallery of Asst. Designs for Print and Social Media
WatsonCon '23 Themed Text Logo
WatsonCon '23 Merchandise
CCS Student Affairs Campus Trip Graphic
CCS Halloweek '22 Event Post
CCS AARO Student Workshop Post