Packaging and Surface Illustration
Red Rabbit Hot Sauce Illustrations + GIF
"Red Rabbit" is a fictional hot sauce brand designed for this illustrative investigation into label design work. They separate themselves from other craft and artisanal hot sauce brands through their unique mixing of whimsical flavor notes with cut-throat heat profiles.
My work aims to communicate the brand's culinary ideology and the conceptual narrative of this sauce collection.
"Nocturne Nectar Gin" Label and Packaging
With Lamplight Gin & Spirits Brand Guide
Exercising and practicing trend forecasting and brand identity work, this capsule project created the fictional brand "Lamplight Gin", its brand standard and guidelines, as well as product concepts and packaging for the special edition craft-spirit "Nocturne Nectar."
This project demonstrates my understanding of design and art direction throughout the lifespan of a project, beyond a single release or label.
Brand Guide, Trend Forecasting, Digital Mockups, Label, Packaging, Product Styling, and Photography - all completed by Avery Harriger over a 4-month period.
Fabric Collection "Genshin Botanicals"
The Genshin Botanical Pattern Collection showcases 10 different flowers from the nations of the game. In addition to creating these patterns, 3 mock projects of common lifestyle products utilizing these patterns accompany the swatches.
